By Scout Nelson
Randall Debler, from the Kansas Beef Council (KBC) and former chair, recently undertook a journey to Asia alongside the U.S. Meat Export Federation’s (USMEF) Beef Leadership Team. This trip, which included visits to Japan and South Korea, was aimed at examining potential market opportunities for U.S. beef and participating in promotional activities.
During their visits, the team was surprised to find a strong preference for red meat over seafood, despite both countries being island nations traditionally associated with fish consumption. Debler noted, "Although surrounded by water, the preference for red meat in these markets is notably strong."
The focus of their market research included not only popular cuts like sirloin and ribeye but also less common ones in the U.S. market, such as beef tongue and tripe. These cuts find substantial popularity in Japan and South Korea, with beef tongue fetching prices as high as $12.00 per pound in local grocery stores.
Debler expressed confidence in the U.S. beef industry's ability to meet these markets' demands, highlighting that "U.S. beef is viewed as the most consistent, high-quality product available." This reputation is a testament to the ongoing efforts by U.S. beef producers to enhance herd quality.
The visit underscored the significant role of foreign markets in adding value to U.S. cattle, a contribution exceeding $400 per head, according to USDA data analyzed by USMEF. As USMEF continues its global collaborations, the aim is to further develop these lucrative markets, supporting U.S. farmers and the broader agricultural sector.
Photo Credit -kansas-livestock-foundation
Categories: Kansas, Business, Government & Policy