By Blake Jackson
For Andrea Parent-Tibbetts, owner of Clover Brooke Farm in Hyde Park, New York, llamas and alpacas provide an easy way to attract visitors and introduce them to the purpose behind her farm. Their friendly nature and distinctive appearance help start conversations about agriculture and natural fibers, according to Caitlin Hayes, Cornell Chronicle.
“I can grab peoples’ attention that way,” Parent-Tibbetts said. “And then I can tell them a little bit about the animal, why they’re really purposeful, useful, so that people can understand what we do.”
Over the past decade, Parent-Tibbetts has transformed a small operation with sheep and llamas into an agritourism destination that welcomes about 5,000 visitors annually.
The farm is known for alpaca and llama hikes and products made from natural fibers. Cornell Cooperative Extension (CCE) has played an important role in helping her manage that growth and remain focused on her business goals.
“There are so many aspects of your business, and you can go down a rabbit hole really easily. You need to stay at a macro level and at the same time juggle all the micro aspects,” Parent-Tibbetts said.
“I’ll be honest, it’s really the support that’s come from Cornell Cooperative Extension, through many different programs, that has gotten me to where I am.”
CCE expanded its agritourism efforts in New York in 2020 as the sector continued to grow. The organization has offered more than 40 webinars covering subjects such as taxes, liability, grant writing, and experience development. Its statewide network of educators also organizes farm tours, educational programs, and networking opportunities.
New York’s agritourism industry has grown substantially, with nearly 1,000 farms generating $55.5 million in revenue in 2022, according to the USDA Census of Agriculture.
CCE agricultural business development marketing specialist Lindsey Pashow said agritourism can provide farmers with another source of income while strengthening connections between farms and their communities.
Agritourism also gives visitors a closer look at how food and agricultural products are produced. Parent-Tibbetts believes that connection is increasingly important as farmland faces development pressure, particularly in Dutchess County.
Other farmers have also benefited from CCE guidance. Steven Marion, who established Farm in Broome after purchasing a former farm in Broome County, said the organization helped him understand local agritourism requirements and develop his farm-stay business.
The support extends beyond technical assistance. CCE provides farmers with a network of peers who can share knowledge, solve problems, and build relationships.
Destination Dutchess Executive Director Melaine Rottkamp described CCE as “an incredible connector of people,” emphasizing its role in helping new and established agritourism businesses navigate challenges while creating meaningful experiences for visitors.
Photo Credit: andrea-parent-tibbetts
Categories: New York, Business