By Blake Jackson
Kentucky Farm Bureau (KFB) has selected Kelly Baird Liver, director of communications and events for the Kentucky Cattlemen’s Association, as the recipient of its 2026 Farm Public Relations Award.
The annual recognition honors individuals outside the journalism profession who effectively promote agriculture and highlight the contributions of farmers to Kentucky communities.
Over the past three years, Baird Liver has represented the state's 32,000 beef producers by developing outreach initiatives that connect consumers with the people responsible for producing their food. Her efforts focus on improving public understanding of agriculture and building consumer confidence in Kentucky's beef industry.
During the past year, she has promoted agriculture through television cooking demonstrations, radio interviews, digital advertising, social media campaigns, and public events throughout the state. Liver outreach activities have included the Kentucky State Fair, KHSAA State Championships, Beef Month celebrations, field days and grocery store events.
Liver also completed 15 summer grilling segments for Lexington-based WKYT-TV, featuring Kentucky beef in weekly broadcasts. Additional contributions include sharing industry insights through University of Kentucky panels and guest lectures in Dr. Kenny Burdine's Livestock Marketing course.
A former Kentucky FFA state vice president, Baird Liver also participates in the Kentucky Agricultural Leadership Program.
She will receive the award during the Kentucky Farm Bureau Annual Meeting in December at the Galt House Hotel in Louisville.
Photo Credit: kentucky-farm-bureau
Categories: Kentucky, Business, General