By Blake Jackson
Innovation driven by Wisconsin-grown soybeans is making a positive impact on community safety and environmental protection. The Wisconsin Soybean Marketing Board (WSMB) will be donating a pallet of soy-based firefighting foam developed by Cross Plains Solutions to the Fitchburg Fire Department.
“This partnership shows how Wisconsin soybeans can help protect both people and the planet,” said Jonathan Gibbs, WSMB president. “We’re proud to support the Fitchburg Fire Department and demonstrate how agriculture is fueling new solutions for our communities.”
Scheduled for March 25, the event will showcase how soybeans produced in Wisconsin are being used to create sustainable innovations across various sectors, including firefighting. The featured product, SoyFoam, is a renewable and PFAS-free alternative to traditional petroleum-based firefighting foams, offering a safer option for both firefighters and the environment.
“This product will allow us to respond to events in a much safer and environmentally favorable way,” said Scott Sarver, Fitchburg fire chief. “This local innovative initiative is what the national fire service has been looking for years.”
The donation was funded through Wisconsin’s soybean checkoff program, which supports research, market expansion, and education efforts aimed at increasing soybean use in new applications. The Fitchburg Fire Department was chosen as the recipient through a WSMB SoyFoam campaign earlier this year.
For more information, contact Doug Monson at 507-995-7534 or email doug@forwardmindedmedia.com.
Photo Credit: wisconsin-soybean-marketing-board
Categories: Wisconsin, Business, Crops, Soybeans